Ferrari will build an SUV. I am not joking, the company made an announcement. It will be called the Ferrari Purosangue. That’s the official name of the Ferrari SUV. Ok, Ferrari CEO Louis Camilleri implicitly said that he does not want to hear “that word” in the same sentence with the word Ferrari. “That word” being SUV. Ok, Camilleri, I will not do it. Ever. The new Ferrari… truck… will be the most amazing piece of technology ever attempted with the “that word” layout. Luckily, we do know a thing or two about the new Purosangue.
Digression: Is the word crossover any better? Maybe, but I feel it sounds too soft for the status of a Ferrari. The Honda CR-V is a crossover for crying out loud.
The new Purosangue may take a layout similar to what we have been accustomed to with the onslaught of performance SUVs, yet the Italians promised to make it a proper thoroughbred. Incidentally (not really), Purosangue translated from Italian actually means thoroughbred. Is it just me, or the name Ferrari Thoroughbred (in English) wouldn’t sound bad at all? We have a Superfast and we like it, don’t we? Enough with the strange ideas. Purosangue it is.
Christopher Smith of Motor1 explained how to pronounce it:
“PUR-o-SAN-gue. There are four syllables, with emphasis on PUR and SAN. Phonetically speaking, start with PUR, as in a cat purring. From there just say a soft O as in oh, then SAN with a long A sound like saahn, and finish with GUE, which sounds like way but starting with a g – gway. PURR – oh – SAAHN – gway. See? It’s totally easy.”