Toyota to Launch Social Network for Its Cars

Jim Sharifi | U.S. News & World Report

Social networks are evolving, and while you may currently be using Facebook or Twitter to keep in touch with family and friends, soon it might be possible to keep tabs on your car as well. Toyota and Salesforce.com announced yesterday in a press release that they have “formed a strategic alliance to build ‘Toyota Friend’, a private social network for Toyota customers and their cars. Toyota Friend will be powered by Salesforce Chatter, a private social network used by businesses, and will be offered, first in Japan, initially with Toyota’s electric vehicles (EV) and plug-in hybrid vehicles (PHV) due in 2012.”

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