GM moves from cars to bicycles, introduces ARIV e-bike brand for Europe

ARĪV eBike from General MotorsGeneral Motors largely exited the European new-car market in 2017, but it’s now introduced a new brand that has nothing to do with traditional automobiles: ARIV. The automaker’s (or should we say bikemaker’s) e-bike brand was unveiled last week and will be available in Meld and Merge models soon in Europe. Ironically, many global…

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