For its 120th birthday, Fiat went to the 2019 Geneva Motor Show to present a concept car, except it’s really not a concept car. It’s called the Centoventi Concept, which literally translates to “one hundred and twenty” in our language. It’s not the most creative concept name in the world, but it’ll do, especially when you begin to understand what it’s really all about. Fiat’s press release calls the Centoventi Concept a vehicle that “perfectly expresses the Italian brand’s idea of electric mass mobility in the near future.” What that phrase doesn’t tell you is that the Centoventi Concept is a lot more than just a representation of Fiat’s vision for its future electric. The concept is also a blank canvas that invites user customization. It’s a design-your-own ride that lets you personalize the car’s design from the ground up. Future urban mobility? Sure, the concept is that, too. But it’s really a modular platform for creativity.
The Centoventi Concept doesn’t really have a “look,” in large part because that “look” will depend on how you design it.