Audi will be the mobility partner of the Werksviertel quarter in Munich and develop innovative concepts for the brand. On the site where the dumpling factories of the Pfanni brand once stood, a modern city quarter is arising. All of its “settlers” – as the residents and companies based there call themselves – share the wish for a sustainable lifestyle. Audi’s commitment is also made in this spirit: the “Audi on demand” mobility service is starting up with electrified models. And the pop-up store that opened yesterday at the heart of the Werksviertel will be a showcase for e-mobility in the company. On top of this, Audi experts for design, e-commerce and mobility services will move into the new building named WERK 12.