Honda Dream Drive: In-car Shopping, Marketing, Gamification

Expanding on last year’s concept, Honda is reintroducing “Dream Drive” for this year’s Consumer Electronics Show (CES). Previously a platform intended to provide passengers with augmented and virtual reality experiences, Double D now focuses primarily on in-car purchases. In fact, the service seems identical to General Motors’ Marketplace. That’s right, Honda is entering the dark […]

The post Honda Dream Drive: In-car Shopping, Marketing, Gamification appeared first on The Truth About Cars.

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Author: Matt Posky

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