Hyundai Venue’s goal: Redefine ‘entry level’

Hyundai’s goal in offering a stylish urban crossover at an economy car price is to convert used-car shoppers into new-vehicle buyers and bring them to the brand’s fold.

Read More
Author: Laurence Iliff

Share This:
4825 More posts in News From Autonews.com category
Recommended for you
Turning a liability — a mothballed plant — into an asset

FCA's fast-moving plan to turn a brownfield into a vehicle assembly plant is a reminder...