Lamborghini Is Successful as Hell, and That’s Actually a Problem


Lamborghini sold 4,553 cars in the first six months of this year. To put this number into perspective, let me tell you that in all of 2018 Lamborghini sold just 5,750 vehicles in total. According to Lamborghini officials, the company expects to sell 8,000 cars this year. How it comes that Lambo made such an incredible growth this year?

Well, they have the Urus, which found way to 2,693 customers in the first six months of this year (plus 1,211 units of the Huracan, and 649 units of the Aventador). Interestingly enough, 70 percent of Urus buyers are new to the brand! So, what is the problem then? Lambo CEO painted the picture a bit.

“We must not go on growing forever. We now have to consolidate these results and preserve exclusivity,” Lamborghini CEO Stefano Domenicali said at the new Paint Shop inauguration at St. Agata.

“The 2019 sales level is the right dimension of our company with our current product portfolio,” he added.

With a massive market for the Urus, Lamborghini could lose exclusivity and emerge into a segment of conventional vehicles. That’s something Lambo cannot do. Or is it?

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