NADA 2019: Ford Outlines Rewards Program, Says Standalone Stores Essential for Lincoln

Last year, Ford announced its intent to develop a rewards program aimed at keeping customers engaged — while also making it worth their while to stick with the brand for their next purchase. While customer rewards are old hat, regardless of industry, automakers are busy devising new ways of using the venerable marketing theory to […]

The post NADA 2019: Ford Outlines Rewards Program, Says Standalone Stores Essential for Lincoln appeared first on The Truth About Cars.

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Author: Matt Posky

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