Unlike Toyota’s Unrealistic Lexus LC Sales Expectations, Toyota Supra Sales Goals Are Downright Sensible

“You only produce one car less than the demand for the vehicle,” the late Sergio Marchionne said of Ferrari’s founding marketplace strategy. Of course, that translates to thousands more cars per year than it did in decades past. But Ferrari remains largely committed to that principle. Now, in Ferrari-like language, Toyota says, “We’re operating on […]

The post Unlike Toyota’s Unrealistic Lexus LC Sales Expectations, Toyota Supra Sales Goals Are Downright Sensible appeared first on The Truth About Cars.

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Author: Timothy Cain

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