What Will Lincoln Look Like in 2020?

Lincoln, eager to avoid the fate of Mercury, has spent years attempting to turn itself around. It’s a slow-and-steady kind of race. Rather than try to dazzle the public with a slick marketing campaign (confusing, perhaps – Ed.), Lincoln’s sticking to the fundamentals. Bludgeoned by the Great Recession, Lincoln’s sales actually began their steady decline […]

The post What Will Lincoln Look Like in 2020? appeared first on The Truth About Cars.

Read More
Author: Matt Posky

Share This:
3 More posts in brand strategy category
Recommended for you
‘This Is Pretty Much It’: New GM President Acknowledges Cadillac’s Last Chance For Glory

Cadillac is at a crossroads. While the brand has enjoyed growth in Asia, domestic volume never...